GOOGLE MY BUSINESS: A GUIDE TO GOOGLE BUSINESS PROFILE FOR 2023

Google My Business: A Guide to Google Business Profile for 2023

Google My Business: A Guide to Google Business Profile for 2023

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Google My Business, now called Google Business Profile, allows business owners to reach customers through Google Search and Google Maps.

Maintaining a business profile helps you increase your visibility on Google, gain credibility through reviews, and manage information about your business. In this article, we will cover:

Why you should have a Google Business Profile for your business
How to set up your Google business profile
How to optimize your Google My Business profile
Frequently Asked Questions
To begin, let's cover the basics of the Google Business Profile, formerly Google My Business.

What is Google My Business (now known as Google Business Profile)? Google Business Profile (GBP) is a free tool that allows you to influence how your business appears on Google Search, Google Maps, and Google Shopping.

Using this tool allows you to connect with customers, post business updates, list products or services, and more. Even if you don't have a storefront, you can still have an account as long as you deal with customers.

For example, if you are a plumber, you may only see customers in their homes. But you can still have a Google business profile.
Is Google Business Profile Free? Creating and managing your Google Business Profile is 100% free.

You can get a lot out of it without paying a penny. What are the benefits of Google My Business?
Maintaining a Google business profile has three benefits:

Increase your visibility on Google
Gain credibility through research
Share business information with customers
Let's examine each one in detail. Increase your visibility on Google
When you search for a business on Google, you've probably seen maps and business listings that may appear at the top of search results. This is called a "local pack" or "map pack".
Businesses with a well-designed Google business profile can appear in these results. Mobile searches including phrases like "where to buy" and "near me" have increased by more than 200% in recent years.

These are considered "discoveries". Instead of looking for a brand, users often look for a style. So if a user is near your business and searches for a general term like "hotel", your business may show up as a condition-based result if it's optimal (we'll cover other tips about how to do it). and) later optimization).
Gain credibility through research
98% of users read online reviews of local businesses. The number of stars next to a business name on Google Maps (ranging from 1 to 5) is the total number of reviews. Share business information with customers.
You can view your business hours, contact information, services and more from your Google business profile.

Additionally, you can inform your customers about temporary changes. For example, you can show holiday hours or mark your business as temporarily closed or officially reopened.

How to set up your Google business profile from scratch
If your business profile already exists and you just want to claim it, skip these steps and continue to the next section. Otherwise, you start from scratch...

Step 1: Go to Google Maps and add your business
Step 2: Create your business account
Step 3: Fill in your business name and membership
Step 4: Enter your location
Step 5: Choose your area of ​​work
Step 6: Enter your contact information
Step 7: Sign up for updates and tips
Step 8: Check your ad
Bonus step: add more information and sign up for Google services
Specific services you provide

Manage your GBP with Core Digital
Managing your Google business profile is a free way to get ahead of the competition.

Be sure to fill out your business information, respond to surveys regularly, and post information about news and events. Keeping your profile up to date is a great way to improve your local search presence and get leads.

To automate this process and manage multiple listings quickly, trust www.coredigitalmarketingagency.com.

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